| Sales and Marketing for Engineers |
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Download the sheet profile
flyer containing all the trainer information. |
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| Click here to read featured article |
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| Click here to instantly register for this course. |
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| What is this course about? |
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The ability to formulate sales and marketing strategies is becoming ever so crucial in today’s corporate environment where the emphasis is on opportunity generation and end results.
With their strong technical background, engineers have a wealth of knowledge and expertise that could potentially benefit the majority of customers out there. However, getting that message across in a meaningful way to customers who lack the technical knowhow can be very difficult given the complexity of products and services.
This course is designed specifically to help engineers or technical personnel make the transition from a technical role to a sales and marketing role. After this course, participants will be able to fully converse with marketing departments, speak the same lingo and be versed in different selling techniques that will allow them to go out into the market and generate leads resulting in sales, and more importantly come to accept their new role and enjoy the challenges. |
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| Who is this course for? |
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| This course is intended for engineers or individuals with technical backgrounds who are looking to learn more about the principles of sales and marketing. |
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| What will I Learn? |
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| In-house |
For in-house training enquiries or course development, click here. |
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| Course Details |
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| Course Fee: S$580 |
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| Duration: 2 days |
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| Date: Exclusive In-House programme |
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| Trainer Profile |
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Bruce Murphy
Bruce Murphy is the Strategic Marketing Manager of a Global 500 technology company. Capitalizing on his prior experience in sales and marketing, Bruce brings to his participants a wealth of practical experience and knowledge in key areas of Corporate Selling such as Account Management, Sales Management, Consultative Selling and Negotiation. Having worked in various local and regional training roles, Bruce has honed his skills through exposure and the rigorous certification process of various world-class sales methodologies. |
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| Testimonial |
“The training was excellent - simple, smart and easy to remember.” |
John Ho, Senior Engineer |
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| Quick Tip |
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You have spent a considerable amount of time studying a product and when you’re put in front of the customer, you can’t wait to share everything that you know. Before you do this, hold your horses. More doesn’t mean better. Don’t forget that your customers may not be as technically inclined as you are. Instead of sharing everything about the product, try to break it down into simple and concise information on how the product could possibly help the customer. Also, use appropriate examples that customers can relate to. You’ll find that the customer will be able to better appreciate your product and what it can do for them. |
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| Recommended Next Course |
Building Winning Brands. |
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