Catherine Chai has over 17 years of experience in branding, marketing, training and research in Asia, working with many companies across various industries.

She started her career in advertising before moving to the client side on brand management. She worked as a Brand Manager for Pernod Ricard Asia, managing a portfolio of brands in the regional markets and later joined Yeo Hiap Seng Ltd., managing Yeo’s brand for the international markets.

Catherine joined the brand consulting industry in year 2000 and worked on a diverse range of projects covering both B2B and B2C sectors. Some of the projects included Spring Singapore, Dragon Group, Raffles Hotels and Resorts, National Trade Union Congress, Maritime Port Authority of Singapore, Times Publishing, Administrative Service of Singapore, Public Service Commission, Manhattan Fish Market, Han’s Café, Bee Cheng Hiang, National Junior College, True Heritage Brew, Kao and many more. She currently runs her own firm – Broc Consulting Pte Ltd.

Catherine is a passionate trainer and has an extensive training background. She is also in demand as a speaker at many events and conferences and is a certified Scope IP™ consultant with the Intellectual Office of Singapore (IPOS) as well as a certified Practising Management Consultant.

Catherine holds a BBA degree majoring in Marketing from National University of Singapore and obtained her MBA from University of Melbourne.

Catherine’s Specialties:
• Brand Audit
• Brand Strategy
• Brand Design
• Brand Training
• Workshop Facilitation